My current question/s: do you think it is ethical for a company (still) selling such unhealthy foods to rebrand itself as so green and healthy? Is this disingenuous?
Here are some other peoples opinions:
· Georgina Petrucci, 31, who works in business travel, said: "It's a plus trying to be more environmentally friendly, but the changes are a bit tongue in cheek really, a bit tasteless. They're just doing it so that they look better to everybody but really their food is still junk."
· English tutor Matt Trayler, 39, noticed that McDonald's is making an effort with its appearance. He had also heard about its efforts to be environmentally friendly. "I think that they're aware of the agenda and are obviously trying to relaunch themselves. I started going there in the 70s and it was like Wonderland. But the quality seemed to go down in the 90s. Now they're trying to relaunch themselves in the noughties."
· Graphic designer Tom Barnes, 29, says he likes the new look. But he adds: "I don't think their ethical policies have changed much with a coat of paint."
Comments taken from the Guardian article:
Rebranding; McDonald's goes green - but not all customers are lovin' it 5 July 2007
Please leave me some feedback!!! :)
I do think it is okay for a company to change its business plan/model and try to become a more green company. That being said, I also think that you need to show a considerable change, or effort of change, before you can start rebranding yourself as having a different look. Just saying it is not enough and the small changes are very minimal at best. However, there is not a system of checks/balances to be sure of these changes, so it's inevitably up to the company.
ReplyDeleteWhat I think is company always gets their preference to alter whatever they want, it is a free market as we cannot impose any rules or regulations (I am sure there are some law restrictions but i think rebranding doesn't fall into this subject matter). While I think what's more important is how can we educate our next generation or customers to choose what they should eat. We cannot rely on the business sector to behave themselves as they are all money driven. I am quite sure if there is no Supersize me this kind of documentary film, McDonald will not take any action to "modify" its greenish image. The responsibilities fall on the customers' shoulders as they are the one who make choices to buy or not.
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