McDonald happy meal one years old birthday

photo source: Daily mail

link

Gemma, this news reported one woman open her blog to record the changes of a happy meal she brought a year ago, and there is another wave of criticism about the health issue of McDonald. hopes that's help :)

Reference for different meanings in different cultures

Ok so here is one very simple page with very minimal information, but it quickly gets across the basic idea that I plan on writing about. How different imagery can be seen completely differently depending on your culture and up bringing.

Enjoy!

http://www.eruptingmind.com/communication-gestures-vary-different-cultures/

Recording from 15/03/10 Skype Call

Hey guys,

Here is the link to the recording from our Skype conference call on March 15th. It's quite large so I would just stream it through your web browser, but it's up to.


https://designnola.sslpowered.com/bcurley.com/groupA/design-discourse-15-03-10.mp3

Links to recordings

Here are the 2recordings I've taken of our discussions

http://www.gemmadinham.com/discourse/

The McDonalds rebrand

As you may be aware over, the last few years McDonalds has been rebranding. Its restaurants now look more akin to a coffee bar and its some of its TV adverts feel like that for an organic farm! McDonalds has added salads and fruits to its menus (although some salads were criticised for having a calorific content similar to a big mac!!) but it still sells the burgers and fries which made it infamous by people such as Morgan Spurlock in "Supersize me". Other changes include using healthier oil to fry their chips in, the introduction of fairtrade coffee and organic milk.


My current question/s: do you think it is ethical for a company (still) selling such unhealthy foods to rebrand itself as so green and healthy? Is this disingenuous?


Here are some other peoples opinions:

· Georgina Petrucci, 31, who works in business travel, said: "It's a plus trying to be more environmentally friendly, but the changes are a bit tongue in cheek really, a bit tasteless. They're just doing it so that they look better to everybody but really their food is still junk."

· English tutor Matt Trayler, 39, noticed that McDonald's is making an effort with its appearance. He had also heard about its efforts to be environmentally friendly. "I think that they're aware of the agenda and are obviously trying to relaunch themselves. I started going there in the 70s and it was like Wonderland. But the quality seemed to go down in the 90s. Now they're trying to relaunch themselves in the noughties."

· Graphic designer Tom Barnes, 29, says he likes the new look. But he adds: "I don't think their ethical policies have changed much with a coat of paint."

Comments taken from the Guardian article:
Rebranding; McDonald's goes green - but not all customers are lovin' it 5 July 2007

Please leave me some feedback!!! :)